Sunday's video — called "Fine?" — contrasted Obama's comment with people telling their stories of going bankrupt or struggling to find work. Today's video — called "Jolt" — contrasts the same Obama comment with news coverage of the federal jobs report a week earlier that showed the weakest one-month job growth in a year.
Obama made the comment at a press conference Friday, in an attempt to explain that job growth has been weakest in state and local government employment.
Apparently realizing immediately that he had handed his Republican opponent a sound bite made for TV ads, Obama later Friday attempted to clarify his comment in an appearance with Phillipine President Benigno Aquino III. "Listen, it is absolutely clear that the economy is not doing fine," Obama told reporters during a brief appearance with Aquino. "That's the reason I had the press conference."
But the Romney campaign clearly believes it has have found a winning theme, accusing Obama of being out of touch with the suffering of regular Americans. Romney made this point at a campaign event Friday shortly after Obama's press conference.
"For the president of the United States to stand up and say the private sector is doing fine is going to go down in history as an extraordinary miscalculation," Romney said.
While the Romney campaign has not yet bought air time for the ads, releasing them on the Web on back-to-back days is clearly an effort to ensure that Obama will begin this week the same way he ended last week — playing defense.
This story first appeared in USA Today.