When news broke that Tiger Woods, Bubba Watson and Phil Mickelson would be paired together on the first day of the U.S. Open at the Olympic Club in San Francisco, California, Phil Mickelson Sr. knew he needed to increase his on-site inventory.
"I made three phone calls so that we can get more product from San Diego to San Francisco," said Mickelson's dad, a former Navy and commercial pilot who owns a niche product called the Sportscope.
By holding the periscope and looking through the view finder, golf fans can see the stars taking their shots no matter how far back in the scrum they are.
Since buying the patent and trademark to the Sportscope in 1997, business has been pretty steady for Mickelson Sr., even though he admittedly doesn't spend much time dreaming how to grow revenues. His two models, standard and zoom lens, have been the same price ($54.50 and $79.50 for years).
While the scope is made for the fan looking to get a glimpse of a Tiger shot amidst the crowds, Mickelson has regular customers that come outside of the sports world.