"These companies are born of the recession, are focused on the Internet and are finding addressable markets to dominate," Brian Burch, Symantec's VP of marketing communications for SMB and cloud, told BusinessNewsDaily. "They are less siloed, very agile, make their own decisions and are more independent than pre-recession founders. They are loaded to win in the market."
They're also candid about their focus on profit, the study found. More than half (54 percent) of the founders of small businesses launched in the dark days of the recession consider their company a growth business with an exit strategy rather than a lifestyle business, which is 15 percent higher than pre-recession companies.
And their road to entrepreneurship is different, too. More than one-third of the founders of these companies came from a position in a large company with more than 500 employees. They are skilled professionals who are used to making a good living who need to reinvent themselves to maintain their standard of living — 35 percent left their employers due to the recession, while another 8 percent came from other accidental entrepreneur backgrounds, such as the newly "unretired" or returning military.
They're also more bullish than an earlier generation of entrepreneurs. Almost half of the businesses spawned during the recession expect to double their number of employees in the next two years and three-quarters expect revenue to grow more than 10 percent. By comparison, only 12 percent of companies founded before 2008 expect to double employees. It's the same story with revenue predictions. Only 39 percent of the companies founded pre-recession expect to grow revenues by more than 10 percent.
While the study found that all small businesses are aggressively adopting cloud storage and backup, the companies founded by accidental entrepreneurs are doing so at a faster pace. They are also more likely to acquire consumer technology at retail and then modify it as their needs become more complex.