How About a Pair of Aviators With That Room?
By: Darren Booth
Tomorrow marks the summer solstice in North America and one hotel is giving away some cool shades to every guest that checks in Wednesday. And they're free.
The Starwood Hotels brand Element Hotels, touted as an eco-wise and light-drenched collection of hotels in the U.S., will surprise guests with a complimentary pair of unisex Aviator sunglasses when they check in on Wednesday. They will then be encouraged to share Instagram photos of themselves wearing the specs via Twitter using the hashtag #elementhotels.
It's a pretty nifty one-day promotion and something original I certainly would never expect when checking in to a hotel. While I doubt they're the ones that retail for $100-plus, it's still a nice gesture.
The Element brand sprung up in 2008 and is the only major hotel brand to pursue LEED certification for high-performance, energy efficient buildings. The chain recently installed pedal-powered generators on stationary bikes in the fitness center that create electricity to charge travelers' personal electronic devices as they work out.
There are presently 10 Element Hotels, all in the U.S., but the brand is slowly expanding to include more locations, including Canada and Muscat, Oman.
For more information on Element Hotels, click here.
