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Anthony Davis Trademarks His Brow

Monday, 25 Jun 2012 | 2:47 PM ET
Anthony Davis
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Anthony Davis

Anthony Davis, who will likely be taken as the No. 1 pick in this Thursday’s NBA Draft by the New Orleans Hornets, is getting down to business -- literally.

Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very unique.”

Davis said that people frequently tell him to cut it, but Davis said he won’t because “everyone’s talking about it.”

During Davis’ freshman year at Kentucky, where he led the Wildcats to a National Championship, Davis didn’t capitalize on all the “Brow” merchandise that was being sold due to NCAA rules which would compromise his eligibility. The school kept a close eye on merchants that sold any “Brow” merchandise.

“We sent a half a dozen cease-and-desist letters,” said Jason Schlafer, the school’s associate athletic director for marketing. “But towards the end of the season, people were getting really creative.”

Schlafer said the brow alone was not enough to stop the cottage industry that emerged in Lexington, but anyone that put Anthony’s number (23), his name or his face in the design was contacted.

One store, The Blue Zone, which sold “Brow” T-shirts, was actually the first to trademark the phrase “Fear The Brow” early in Kentucky’s basketball season.

Davis recently signed with Arn Tellem of Wasserman Media Group to represent him. The only endorsement deal he said he has signed so far is a draft night deal with Sprint , pitching the company’s watch live app, which allows android users to watch the ESPN broadcast live.

Asked if a razor company could pay him to shave off his unibrow, Davis says that’s not going to happen.

Said Davis: “I might have a commercial where I’m acting like I’m shaving it and then throw I’ll the razor down.”

Gillette and Schick, cross at least one athlete off your list.

Questions? Comments? SportsBiz@cnbc.com

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