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Why Not Go Public? Here's Why

Facebook IPO hat
Photo by Jodi Gralnick for CNBC.com
Facebook IPO hat

We’ve all seen the smiling faces of company owners and executives as they ring the opening bell at the New York Stock Exchange to mark the start of public trading of their shares. Many outsiders assume that the ultimate goal of entrepreneurs is to ring that bell. After all, why wouldn’t it be?

Facebook’s recent IPO, the sharp drop in its share price, and the delay of other IPOs in the pipeline have reignited questions about why more U.S. companies aren’t going public and what’s behind the 15-year decline in the number of publicly traded companies.

This approach is backward, however. In the current conversation, we should be asking why would these companies want to go public, rather than why wouldn’t they. I believe the trend of companies choosing to stay private rather than pursue an IPO is a matter of owners seeing fewer benefits to an IPO. They’re looking at their current situation and finding insufficient motivation to change it.

For example, most people who start businesses enjoy the freedom that comes with entrepreneurship. They are not particularly entranced by the prospect of government paperwork or regulation. It is just antithetical to who they are. It’s not to say they’re cowboys. Yet, few of them would wake up in the morning and want the pressure or hassle of completing a Sarbanes-Oxley filing or the stress of being required to personally and publicly sign off on the accuracy of a large, complex company’s financial statements.

So, right off the bat, going public for an entrepreneur is probably not a good fit, and that is where we need to begin the analysis.

The incentive for a business owner to hold an IPO is to “cash out” on some of his or her hard work, and I’m sure there are some who do.

But while Mark Zuckerberg probably made a lot of money with the Facebook IPO, he probably already had a lot of money or at least the prospect of it. The difference between today and the past is that entrepreneurs or early investors don’t necessarily have to go public to get liquidity. There are other good avenues for getting liquidity for their shares, such as selling the company outright, offering shares on the secondary market, securing private equity, or even possibly paying dividends (yes, some companies with high growth rates actually make a profit).

The private-equity secondary market, for example, where limited partners, general partners and accredited investors can buy and sell shares of private companies, saw about $25 billion in transaction volume in 2011, according to private-equity advisory firm Cogent Partners. I believe that the secondary markets are going to grow significantly.

Business owners also like to have control over the things that eat into their returns. Why would they want to have higher expenses if it wasn’t necessary for growing their company? It’s costly to be a public company. For example, public companies, unlike private companies, must produce quarterly financial reports, usually with a compressed turnaround time between the close of the quarter and the government’s filing deadline.

A recent survey by the research affiliate of Financial Executives International found that publicly held companies on average paid $3.3 million in total audit fees in 2010, while privately held companies reported spending an average of $222,300. Public-company audits averaged about 12,540 man hours, compared with an average of 3,394 for private-company audits. Additionally, the direct costs for a $50 million IPO are about $5 million.

Owners of privately held companies are smart, and they know they potentially have a lot to lose in the volatility of public markets. People who are being thoughtful about their businesses would tend to question whether they want to see the company’s net worth or the shareholder value go down — not always directly because of company performance. Every day, events outside of a public company’s control have an effect on that company’s value, which is unsettling.

For a long time, one of the reasons for doing an IPO was that everybody else was doing it. It was a status symbol. But I don’t think the entrepreneurs of today care as much about that. Good for them. This generation seems to be more educated and thoughtful about options for accessing capital.

Historically, the desire for alternatives to existing U.S. exchanges has always led to the creation of new ways for company shareholders to sell and buy ownership stakes — the creation of the NYSE to help traders find each other more easily along Wall Street, the curbside brokers who created the American Stock Exchange, the electronic trading developed by NASDAQ. Technology continues to make it easier and cheaper for people to find such alternatives. On balance, this is a very good thing.

For many private-company owners, the lure of ringing the bell on a stock exchange just isn’t there anymore. Why should it be? That bell is an expensive one.

Mary Ellen Biery, research specialist at Sageworks, contributed to this article.

Brian Hamilton is the co-founder and CEO of Sageworks, an Inc. 500 company.

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