While some people think you shouldn’t mess with success, especially a 114-year-old success, it’s always good to keep an open mind.
Shriver’s Salt Water Taffy and Fudge, a third-generation, family-owned business in Ocean City, N.J., has been twisting the old with the new as it uses a robust social media presence to innovate and stretch a seasonal business, while staying true to its roots.
Its Twisted Taffy flavors, for instance, came from an experiment the company had tried with some of its more kid-centric flavors. “We started with combining two flavors,” Meryl Vangelov, owner of Shriver’s, told CNBC’s Squawk Box. Then, about two years ago, she said, “Why not add some more?” Now, Shriver’s Twisted Taffy comes in flavors such as Neopolitan Blownapart, a combination of Shriver’s most popular flavors: vanilla, chocolate and strawberry.