In 1991, Bill Schmid and his wife experienced what most parents only go through in their worst nightmares — they lost their daughter Haley to Sudden Infant Death Syndrome. While some of the causes of SIDS remain unknown, loose crib bedding is a known risk factor, and Schmid, an engineer, vowed to put his skills to find a way to eliminate it.
He founded HALO Innovations,and the company manufactured sleeping products such as the SleepSack swaddling blanket. The blanket is now sold at Babies R Us, Target and Walmart, and its success has prompted the company to create other products, such as the Active-Airflow crib mattress. According to the company’s website, “the mattress is the only product proven to reduce the risk of ‘rebreathing’ for infants, a condition associated with Sudden Infant Death Syndrome (SIDS).”