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London Olympics 2012

  • Quitters Never Win Sponsorship Game Wednesday, 21 Dec 2011 | 7:01 AM ET
    Tower Bridge and City of London financial district

    Olympic sponsorship must be a long-term commitment and the cost will almost certainly outweigh the benefits if it is not partnered with "œactivation" or marketing activities such as the launch of a new product, experts say.

  • Games Employ 40,000 in Construction Wednesday, 28 Dec 2011 | 1:33 AM ET
    A detailed view of the prototype design of the new golden Olympic torch during its unveiling at St Pancras Station on June 8, 2011 in London, England. 8,000 torchbearers will carry the Olympic Flame around the UK during the 70-day relay, which starts at Land's End in Cornwall on May 19, 2012.

    Ten percent of the 40,000 construction workers employed for the 2012 Olympic Games were previously out of work, according to a report by the Olympic Development Authority (ODA).

  • Olympic Cities: Booms and Busts Thursday, 19 Jan 2012 | 7:14 AM ET
    Now only six months away, excitement is ramping up for the London 2012 Olympics. Yet aside from putting on enjoyable Games, the spectacle, the sporting glory and the number of gold medals team Great Britain can win, London must contend with the legacy the Olympics leaves behind. This cannot be measured purely by cost alone but by the benefits or problems for the city the Games leave in their wake.The finest Olympics revitalize rundown districts, inspire young people into sport and leave a city w

    Besides putting on a stunning spectacle starting in late July,London must contend with what the Olympic Games leave behind.

  • Homeowners Cash In on Games Friday, 3 Feb 2012 | 7:14 AM ET

    London is home to some of the world's most opulent hotels, but with five-star rooms in short supply during the Olympic Games this summer; wealthy visitors are increasingly turning to private homes to meet their accommodation needs.

  • Cyber Attack Top Threat for Olympics? Monday, 6 Feb 2012 | 6:32 AM ET
    2012 Olympic Rings Unveiled at St Pancras International Station

    Terrorists combining a cyber attack with physical violence are the biggest security threat facing the 2012 Olympics, a digital forensics expert told CNBC.

  • London’s Luxury Olympic Rentals Friday, 24 Feb 2012 | 12:18 PM ET
    London is home to some of the world's most opulent hotels, but with five-star rooms in short supply during the Olympic Games this summer, wealthy visitors are increasingly turning to private homes to meet their accommodation needs.An estimated 500,000 extra visitors will travel to London for the Olympic Games this year, and with the majority of city's top hotels fully booked or charging extortionate rates for their very best rooms, renting a beautiful home in one of London's most desirable distr

    London is home to some of the world's most opulent hotels, but wealthy visitors are increasingly turning to private homes to meet their accommodation needs. Here are some of the best.

  • Olympics Under Budget: UK Minister Tuesday, 28 Feb 2012 | 8:40 AM ET

    Preparations for London’s 2012 Olympic Games remain on time and under budget, the UK’s Minister for Sport and the Olympics said in a quarterly report released on Tuesday, with more than 500 million pounds ($793 million) of contingency funds as yet untouched.

  • Games Fuel Increase in Travel Thursday, 1 Mar 2012 | 9:41 AM ET

    Bookings for travel to Britain around the time of the summer Olympics have jumped, helping to dispel fears many tourists would stay away during the Games, a study showed on Thursday.

  • Could Drought Hamper Olympics? Friday, 2 Mar 2012 | 6:09 AM ET
    2012 Olympic Rings Unveiled at St Pancras International Station

    Concerns have arisen about water supply and possible restrictions to water usage to the London region as the Olympics get underway this summer after the government declared the region was officially suffering from a drought.

  • Summer Olympics Earn Nike a "Buy" Friday, 23 Mar 2012 | 2:48 PM ET

    While the reaction to Nike’s third-quarter earnings were mixed, Sam Poser of Sterne Agee contends the Olympic summer games will send shares back up.

  • Part-Time Athletes Thursday, 3 May 2012 | 5:22 PM ET
    On January 29, 2012, the New York Times ran a  about Greek Olympic athletes. The nation’s debt crisis has forced Greece to implement austerity measures, which affected its ability to fund its athletes’ training.Their stipends are chronically late, their training centers have closed and their coaches aren’t being paid. It’s a surreal situation for the birthplace of the Olympics to find itself in.As in Greece, the governments of many other countries throughout the world have financed the athletic

    Many countries finance their Olympic competitors, but not the United States, where athletes fund their own training.

  • The 11 Global Olympic Sponsors Thursday, 19 Jul 2012 | 3:38 PM ET
    McDonalds has been an Olympic Sponsor since 1976 and their current agreement extends their sponsorship through 2020. Even before they were a sponsor McDonalds was supporting Olympic athletes by flying food to the athletes at the 1968 games in Grenoble, France. This year four temporary McDonalds have been built throughout Olympic Park staffed by over 2000 people ready to serve the athletes, coaches, spectators, for all 19 days of the games. Also, if any other food venue wants to serve fries they

    Who has a stake in the games? Some big name sponsors for sure. Eleven of the 2012 Olympic Game sponsors belong to the TOP Program.

  • Super-Yachts Crowd London's Docks for Games Thursday, 26 Jul 2012 | 9:56 AM ET

    Led by Microsoft founder Paul Allen, the super-rich have brought their supersized boats to serve as party platforms and traffic-beating transportation during the Olympics.

  • British Double Olympic Gold Medalist Rebecca Adlington shows her medals from the 2008 Summer Olympics held in Beijing, China.

    Precious metal prices have fallen sharply from last year’s highs, but that certainly won't dampen Olympic athletes' spirits when they receive the prized medals in London.

  • What Olympic Athletes Can Teach Entrepreneurs Friday, 27 Jul 2012 | 12:16 PM ET
    Athlete and Businessman

    From negative thinking to burnout, entrepreneurs can take cues from Olympic athletes. What leadership skills can you learn from professional athletes?

  • London Pubs and Brews Hope for Olympic Boost Friday, 27 Jul 2012 | 3:25 PM ET

    Six items that have consumers buzzing in the world of beer, wine and spirits as we head into this Olympics weekend, including the official Olympic wine, a special 1908 Pale Ale and a "performance-enhanced" beer from Brew Dog.  

  • How the Wealthy Get to the Games Tuesday, 31 Jul 2012 | 8:18 AM ET

    For those who can afford the $1,600 fare, getting to the Olympics means a quick ride on a yacht up the Thames.

  • For Retailers, Where's the Olympic Gold? Wednesday, 1 Aug 2012 | 12:44 PM ET
    London Spectators at Olympics

    With the Jubilee followed by the Olympics it is good to be British this year. So does that must mean its good to be a retailer in the U.K. this year? Not exactly.

  • Olympics Over, London Wants Super-Yachts to Stay Wednesday, 19 Sep 2012 | 8:55 AM ET
    The 414ft luxury yacht 'Octopus' owned by Microsoft co-founder, Paul Allen, is moored in South Quay on the Isle of Dogs on July 23, 2012 in London, England.

    Upgrading their docks and beefing up luxury harbor services, London's marinas are seeking to capitalize on the games, which  demonstrated that the city is a viable super-yacht venue.