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Olympic Shoes, but Not as You Know Them

They're not for running. You'll probably struggle to power walk in them. But who said the London Olympics were just about sports?

A pair of Aruna Seth black Swarovski wedges covered in over 3,000 crystals and the colours and rings inspired by the Olympic symbol.
A pair of Aruna Seth black Swarovski wedges covered in over 3,000 crystals and the colours and rings inspired by the Olympic symbol.

Aruna Seth has crafted ten pairs of "Olympic inspired shoes" especially for the 2012 London Olympics. Thecrystal-studded heels could have some shoe fanatics more excited about the Olympics than ever before.

The British Company created a “Swarovski rings”-pair, which is covered in over 3,000 crystals and the colors and rings inspired by the Olympic symbol, which Seth thinks is the “most prominent part of the Olympics.” She also designed a set of butterfly platform style shoes in bronze, silver and gold, inspired by the Olympic medals.

Aruna Seth’s butterfly shoe created in Bronze, Silver and Gold inspired by the Olympic medals.
Aruna Seth’s butterfly shoe created in Bronze, Silver and Gold inspired by the Olympic medals.

The shoes will cost 3,000 pounds(around $4,212) and were handcrafted in Venice, Italy as that is the “best place to make women’s shoes,” Seth said.

The ‘British collector’s item’ for shoe-lovers, as the shoes are hailed, are currently on display at luxury departmens store Harrods in London.

A few royal customers have already expressed interest in buying an ‘Olympic pair’, Seth said.

Pippa Middleton, the Duchess of Cambridge’s sister, wore a pair designed by Seth to the Buckingham Palace reception after the royal wedding.

The designer’s shoes and accessories have also been picked by Princess Beatrice and Princess Eugenie, and have attracted A-list stars such as Katherine Jenkins, Kate Hudson, Goldie Hawn and Katherine Heigl.

The 30-year has a background in investment banking and inherited her passion for shoes from her father Guru Seth, who founded an international shoe company over 40 years ago.

Contact Europe: Economy

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