Foursquare Rolls Out Location-Based Updates for Businesses
Technology Editor, CNBC.com
Foursquare introduceda new feature that will allow businesses to send updates to their "best customers" when they are nearby.
The service is rolling out to participating business over the next week and will let businesses send text, up to three photos and a coupon to Foursquare users.
Updates will only work for users though who have updated their app to the latest version, which was released last week.
Unlike other deal sites that offer similar location-based promotions, the Foursquare update feature allows businesses to send out messages that aren't deal-related, similar to how businesses tweet other news about their business on Twitter.
Updates from businesses will push to users that have either 'checked-in' to the establishment before or who have 'liked' it on Foursquare.