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Highlights from Mercedes-Benz Fashion Week Swim 2013

“Definitely the big story is color — just like in apparel,” said Catherine Moellering, executive vice president of Tobe, a fashion retail consulting firm. “That’s a trend that we don’t see going away.”

Marshal Cohen, an analyst with the NPD Group, added that color is the best prescription to curing consumers’ “laissez-fair attitude” and getting them to buy.

“It is historically one of the best vehicles to help the lagging propensity for consumers to purchase,” he said. “In other words — stimulate.”

Luli Fama’s collection drew upon the trend with eye-popping hues and an eclectic mix of prints. The presentation also incorporated pastels, a look that Moellering forecasts will grow in popularity during the 2013 season.