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Highlights from Mercedes-Benz Fashion Week Swim 2013

Although she has been designing under her own label since 2000, Mara Hoffman did not jump into the swimwear business until 2008. This year marks her fourth-consecutive year presenting at the show. With a “desert outlaw gypsies” theme, Hoffman’s collection featured tribal and kaleidoscope prints, continuing her trademark inclusion of intricate bohemian designs.

This look, as well as several others in the collection, resembles a kaleidoscope. Since the designs are unlike many others on the market, they could boost retailers’ sales.

“Any time you have something new and exciting, that’s a great reason for consumers to buy,” Moellering said.