It’s the talk of the NBA off-season: if the 1992 U.S. Men’s Olympic team, aka the Dream Team, faced off against the 2012 U.S. men’s basketball squad which would come out on top?
The 1992 edition featured such superstars as Michael Jordan, Charles Barkley and Magic Johnson, but the 2012 version touts LeBron James, Kobe Bryant and Kevin Durant.
We may never know who would win on the court, but Nielsen, whose job it is to study these things, has looked at which team wins the marketing battle off the court. Using Nielsen and E-Poll’s N-Score rating, which measures endorsement potential, Nielsen has determined which team has the edge to win it when it comes to pushing products.
Based on Nielsen’s calculations, the winner is…