Remember when GM went into bankruptcy back in 2009 and nearly everyone (including the new CEO Ed Whitacre) said the same thing?
It went something like this: “GM needs a fresh approach to how it does business.” The idea was to bring in new blood, new ideas and a new day for GM .
Three years later, GM is starting to look like a patient constantly getting a transfusion with fresh blood (executives) going into new leadership positions, but the organs inside the body are still working just as they did before when the patient started withering away.
The latest example is Chief Marketing Officer Joel Ewanickbeing ousted from his position. While neither Ewanick nor GM are saying much about why he suddenly resigned, there is plenty about Ewanick pushing GM to go too far, too fast in its quest to change the way GM sold its brands.