Fighting road traffic, squeezing onto the tube, fighting the lines to overpay for a beer? That’s not how the One Percent do the Olympics.
No, for those who can afford it, the trip goes more like this: helicopter from the private jet into the city of London; yacht from the heliport to Olympic Park; after-party at the Box Nightclub.
“We’ve had about 150 slots [booked] over the period and we expect some more,” says Simon Hutchins, general manager of the Barclays London Heliport, which is London’s only commercial destination for helicopters. “A lot of those bookings have been planned long in advance for sponsors and senior executives.”