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Romney to Announce VP Pick by Smartphone App

AP with CNBC.com
Tuesday, 31 Jul 2012 | 2:05 PM ET

Want to be among the first to know who Mitt Romney picks for a running mate? There's an app for that.

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Romney's campaign on Tuesday announced an iPhone and Android application to alert supporters when Romney makes his vice presidential pick.

The campaign promises they can find out who Romney chooses "before the press and just about everyone else (except maybe Ann)."

This pitch appears on the site of the app: "It's a question everyone’s asking: who will be Mitt Romney’s VP? There’s no telling when that answer might come. But when it does, be the first to find out and access exclusive content with the Mitt’s VP app.”

Users who download the free app are directed to enter their name, email, address, ZIP code and smartphone number.

The app also allows Romney's team to see users' locations, which could be used to target voters in battleground states.

Four years ago, candidate Barack Obama collected thousands of supporters' phone numbers with the promise that he would share his vice presidential pick by text message.

The Obama campaign recently released an app of its own. It is called the "Obama for America" smartphone app.

Romney returns from his trip abroad to resume his campaign at home with appearances Thursday in Colorado. His aides were eager to turn the voters' attention back to the race against Obama.

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