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Wall Street Blows Off Weak P&G Outlook

Friday, 3 Aug 2012 | 3:23 PM ET

Although Procter & Gamble’s guidance for the current quarter fell short of estimates, one analyst said the Street is "sort of blowing it off," as investors look to see if the traditionally insular company can adjust its growth strategy successfully.

Boxes of Procter & Gamble's Tide with Bleach.
Mark Lennihan
Boxes of Procter & Gamble's Tide with Bleach.

"We've seen a couple of companies do this already this earnings season — Coke being one, Clorox being another," said John Faucher, a senior analyst at JPMorgan. "And the markets tended to look past it, even with some pretty sizeable negative revisions — so a little disappointing but not a surprise that the market’s sort of blowing it off here.”

On Thursday, the company posted a higher-than-expected quarterly profit despite a drop in growth in developed markets, which account for 60 percent of its sales. It also faces obstacles, such as mandated price cuts in Venezuela and import curbs in Argentina, in some emerging markets.

P&G is the latest company to guide its forecast for the quarter down.

Faucher has an “overweight” rating on the company’s stock.

PG Earnings Play
John Faucher, JP Morgan analyst, breaks down the consumer products company's Q4 numbers and explains why he has an "overweight" rating on Procter & Gamble.

While Faucher said generating organic growth is a key concern for companies such as P&G, he thinks the bigger question (and worry) is whether or not the company has the correct focus on the right regions and categories.

Faucher thinks these concerns are why activist investor Bill Ackman’s hedge fund, Pershing Square Capital Management, has stepped in and bought about $1.8 billion worth of its shares.

“I think what people are looking for from senior management right now is a better plan that revolves around not just going out and trying to win market share, but getting cost savings,” he said. “That will create this virtuous cycle of increased investment, which will then drive organic revenue growth.”

So does an Ackman investment spell success for the company, which historically has been very insular and tends to promote from within?

“If Ackman gets them to move faster, gets them to move more aggressively, which it sounded like on today’s conference call, then everybody’s going to win from that standpoint,” Faucher said.

-Written by CNBC.com's Katie Little. Reuters contributed to this report. Follow Katie Little on Twitter @katie_little_.

Additional News: P&G Moving Unit to Singapore

Additional Views: Is Buying Procter a Gamble?

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Disclosures:

JPMorgan acted as lead or co-manager in a public offering of equity and/or debt securities for Procter & Gamble within the past 12 months.

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