During the day, when most people are at work, Internet Explorer still grabs a good share of the browsing activity at ecommerce sites, but the story is much different in the evening when the combined market share of Apple’s Mobile Safari and its desktop version tops both Chrome and Internet Explorer.
During the second quarter, Monetate said the ecommerce sites it was monitoring received about one-fourth of their traffic from Safari, an increase of 9.04 percent from the same period a year ago and second only to Internet Explorer.
But between the hours of 6 p.m. and 6 a.m., Safari takes the dominate position with a 31.42 percent share of the market. And since shoppers get to choose their own browsers during those hours, Internet Explorer’s share of the market drops sharply, with just over a third of visitors to ecommerce sites using Internet Explorer.
This means retailers need to prioritize making their sites look good in Safari browsers or they risk turning off potential customers during the peak ecommerce shopping times.
When sites aren’t optimized for a browser, all sorts of problems can arise, ranging from text that doesn’t line up to pictures that won’t load, or can only be viewed by scrolling left or right. This can be a big turnoff for shoppers, said Kurt Heinemann, CEO of Monetate, an online marketing technology company.