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The Most-Marketable Olympians

The Olympic cauldron is extinguished and the Olympic flag has passed from London to Rio de Janeiro.

For the athletes of the 2012 London Olympic games, the results are in the history books, and for a few of the most amazing athletes, the record books. Now for many of these world class athletes, it’s time to temporarily switch their attention away from athletic competition to the corporate boardroom.

So which Olympians left their mark on the 2012 games and are the biggest names in business? What names will sports marketers and sponsors be looking to sign?

Here’s a look at 10 Olympic athletes you can expect to cash in between now and the start of the next summer Olympics. (Note: To be eligible for consideration, athletes cannot complete in a professional sports league — so LeBron James, Kerri Walsh Jennings, Misty May-Treanor are out.)

Pictured left, Americans Missy Franklin and Michael Phelps.

By Tom Rotunno
Posted 14 Aug 2012

Photo: Thiery Zoccolan | AFP | Getty Images