Take a look at some of Wednesday's midday movers:
Priceline moved higher following news William Shatner’s priceline negotiator is being resurrected. Its TV and online debut is set for tomorrow.
Facebook popped following news of a new mobile ad test.
Smith and Wesson and Sturm Rurger both slumped after KeyBanc downgraded both gun makers, saying a recent surge in firearms is unsustainable.
Cooper Cos. moved higher as JP Morgan upgraded the contact-lens maker to "overweight," saying it expects a strong second half of the year for the company.
Forest Labs rose but is off session highs. Carl Icahn secured one out of the four board seats he was targeting in a proxy battle.
Caterpillar , Joy Global and Manitowoc were lower, pressured by Deere’s weak third-quarter earnings.
Office Max and Office Depot moved lower after rival Staples reported weaker-than-expected second-quarter earnings.
Watson Pharmaceuticals lost ground after the generic drugmaker sued the FDA on its generic diabetes drug ruling.
—By CNBC's Rich Fisherman.
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