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What Was Samsung Thinking?

On Wednesday pros were excited to see the latest tablet from Samsung hoping it would offer an alternative to the iPad. But there was a problem.

Samsung priced the new tablet at $499 – that’s the same price as Apple's iPad and the screen resolution on the Samsung gadget is lower than the iPad.

“I’m disappointed ,” says Pete Najarian on CNBC's Fast Money Halftime Report. “What’s the incentive to move away from the iPad?”

Samsung is hoping that other features will attract buyers.

The gadget, called the Note 10.1 - is equipped with a state of the art digital pen and can run two applications side-by-side on a screen divided in half.

"I think the video on the left and note-taking on the right half of the screen can be widely used for educational purposes," says Lee Sei-cheol, a technology analyst at Meritz Securities.

And Samsung has improved the pressure-sensitive pen to make it feel more natural and accurate since the "S Pen" digital pen was first introduced with the Galaxy Note last year.

“But the Android component is free,” muses top venture capitalist Bill Gurley. “I would have expected a lower price point.”

Posted by CNBC's Lee Brodie

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Trader disclosure: On August 15, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Joe Terranova is long VRTS; Joe Terranova is long MCD; Joe Terranova is long SBUX; Joe Terranova is long WFM; Joe Terranova is long AAPL; Joe Terranova is long EMC; Joe Terranova is long NXPI; Pete Najarian is long AAPL; Pete Najarian is long C; Pete Najarian is long INTC; Pete Najarian is long YHOO; Pete Najarian is long SBUX; Pete Najarian is long FB; Pete Najarian is long MSFT; Jon Najarian is long call spreads in AAPL; Jon Najarian is long call spreads in ABX; Jon Najarian is long call spreads in GLD; Jon Najarian is long call spreads in JPM; Jon Najarian is long call spreads in HUN; Jon Najarian is long call spreads in CSCO; Jon Najarian is long call spreads in FB; Jon Najarian is long call spreads in GMCR; Jon Najarian is long call spreads in OAS; Jon Najarian is long STSI; Jon Najarian is long CBOE; Jon Najarian is long CME; Jon Najarian is long GLUU; Brian Kelly is long INGR

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CNBC.com with wires.