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Making Farming Sexy

Wednesday, 15 Aug 2012 | 4:12 PM ET
Cattle try to keep cool in the remains of a farm pond in a pasture heavily damaged by drought August 3, 2012 near Cuba, Illinois. Farmers in the Midwest and elsewhere continue to struggle after than half the counties in the United States have been designated disaster areas, mostly due to drought conditions throughout the Midwest.
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Cattle try to keep cool in the remains of a farm pond in a pasture heavily damaged by drought August 3, 2012 near Cuba, Illinois. Farmers in the Midwest and elsewhere continue to struggle after than half the counties in the United States have been designated disaster areas, mostly due to drought conditions throughout the Midwest.

Is agriculture feeling a little down on the farm? End of the world coming with this drought?

Clearly the gloom and doomers haven't met the Peterson Farm Brothers.

This trio of healthy looking Kansas farm boys have put the sexy back in farming. A YouTube video of them working out on the farm is approaching seven million hits.

The video, "I'm Farming And I Grow It" is a parody of "Sexy and I Know It". It shows the young men doing farm work while telling us about their exciting lives in agriculture.

"This is how I roll, I feed the cattle 'til their stomachs are full," sings one brother, while another boasts, "I got passion for my plants and I ain't afraid to show it."

By the way, boys, thank you for being the first song parody this year not based on "Call Me, Maybe". (Related: Janitors to Dimon: 'Call Me, Jamie.')

The boys, Greg, Nathan and Kendel, are fourth generation farmers. The YouTube video launched at the end of June — before the drought became epic — and it has been a tonic of laughter for the ag community during this awful summer. There's now a Facebook page dedicated to the brothers.

The Petersons are also selling T-shirts.

"I wasn't paying too much attention when they were filming the video," their mother, Marla Peterson, told the Witchita Eagle. "Now, I wish I would have paid more attention."

What's the point of all this frivolity? To humorously remind those of us who eat (er, everyone) that farming is hard work, work that matters.

"Without me the world would be outta control," sings one of the Petersons. "The hours that I work, there is no equal, gotta feed the mouths of hungry people."

Wow! Need a farm bill passed? Send that young man to Washington! He might even convince me that subsidies are the greatest thing since sliced bread ... made from good old American crop-insured wheat.

—By CNBC's Jane Wells
@janewells

Questions? Comments? Funny Stories? Email funnybusiness@cnbc.com

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  • Based in Los Angeles, Jane Wells is a CNBC business news reporter and also writes the Funny Business blog for CNBC.com.

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