You may want to think twice before accepting that friend request or replying to that new friend on Twitter. New research is shedding some light on the growing black market dealing in buying and selling fake social media followers and just what impact it will have on social media.
The reality is that it is extremely easy to buy fake followers.
A recent study by Barracuda Labs found 20 sellers of fake accounts on eBay alone.
The research also found that 58 of the top 100 Google search results for "buy Twitter followers" sold fake followers, 40 percent of which were set up in the past six months.
On average, the cost is surprisingly reasonable, costing around $18 per 1,000 followers.