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Just Kidding! T-Mobile Brings Back Unlimited Data Plan

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Published: Wednesday, 22 Aug 2012 | 10:09 AM ET
By: AP
Bloomberg | Getty Images
T-Mobile Store in New York City

Unlimited wireless data is back. After sliding off the menu of cellphone plans, data plans with no caps are making a comeback at smaller cellphone companies trying to compete with AT&T and Verizon .

On Wednesday T-Mobile USA said it will start selling an unlimited-data plan on Sept. 5. It stopped sales of its previous unlimited-data plans early last year.

T-Mobile USA is the country's fourth-largest cellphone carrier, with 33.2 million subscribers.

On Tuesday No. 5 carrier MetroPCS Communications cut the price of its unlimited-data plan from $70 to $55 per month. It includes unlimited texting and calls.

No. 3 carrier Sprint Nextel already has an unlimited-data plan, and credits that with helping it attract customers for its smartphones.



email: tech@cnbc.com

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Unlimited wireless data is back. After sliding off the menu of cellphone plans, data plans with no caps are making a comeback at smaller cellphone companies trying to compete with AT&T and Verizon.

   
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  • Editor of CNBC.com's Tech Section, always plugged in and yet also wireless.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.

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