Six Pack: Beer Buzz of the Week
Six items in the world of beer, wine and spirits that have consumer buzzing this weekend:
1.Goose Island Goes National: Eighteen months after being bought by Anheuser-Busch Inbev , Chicago-based Goose Island Brewing is getting national distribution. Goose Island will be available in all 50 states by the end of November.
2. Beer-acrocy In Action: It’s been well documented that President Barack Obama enjoys a cold beer every now and then. As mentioned here previously, the subject of what brand of beer the president should drink is complicated by the fact that he is also a home brewer. Now home brewers are looking to get their hands on the White House recipe. In a petition posted on the White House website, "home brewers across America” are asking for the release of the recipe for White House Honey Ale. White House Press Secretary Jay Carney has acknowledged the petition and says if it gets 25,000 signatures, the recipe will be released.
3. Take Bud Out To The Ballgame: It doesn’t get more basic than beer and baseball. For the last 30 years, the official beer of Major League Baseball has been Budweiser. This week Anheuser-Busch InBev and the MLB announced the partnership will remain in place through 2018. The deal gives Budweiser the exclusive rights within the “malt beverage” category to use the MLB marks and logos. Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two wild card teams from each league that will be played on Oct. 5.
4. Boardwalk Wine: Fans of the HBO series Boardwalk Empire have a reason to raise a glass as the series kicks off its third season in September. Now Atlantic City area fans can raise a special vino to toast the occasion. Located inside Caesar’s Palace is a “A Time for Wine II,” a wine shop that is the exclusive seller of Nucky’s Boardwalk Red and Nucky’s Speak Easy Reserve wines.
5. Wine in the Sky: Modern day air travel is known to induce a lot of whining among travelers. Now Delta Airlines is giving travelers a reason to look forward to it. The airline is offering a "Winemaker Series” for business travelers from Los Angeles or San Francisco airports to New York's Kennedy Airport. Passengers will be able choose from a rotating assortment of wines from California wine makers.
6. Wine Flies Free: Fees are the new normal in air travel, but Alaska Air is offering a convenience to wine lovers. Passengers traveling from the Yakima Valley in Washington will be able to check a case of wine for free. It’s all part of an effort by the Yakima Valley Visitors and Convention Bureau to boost wine tourism in the state. Visitors who show an inbound Alaskan Air boarding pass can also have tasting fees waived at participating wineries.
-By Tom Rotunno, CNBC Senior Editor