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Big Amex Rally May Be in the Cards

American Express's

American Express
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American Express

selloff Wednesday offers investors a chance to take another look at a solid long-term investment that may not get a whole lot cheaper.

American Express had been gaining some momentum in recent days, as a disappointing July 18 second-quarter earnings report slowly faded into the rear view mirror. Shares lost nearly 5 percent from the day of the report through Friday, Aug. 10, while the S&P 500 rose 3.08 percent and Capital One Financial, Visa, and Discover Financial Services all posted gains. Mastercard, meanwhile, lost a more modest 2.20 percent during the same time frame. From Aug. 13 through Tuesday, on the other hand, Amex shares gained almost 5 percent, while the S&P 500 and those same peers were essentially flat. The one exception was Discover, which got a big boost from its announcement of a mobile payments deal with eBay’s PayPal. ( Read More: PayPal Eyes 7 Million Retail Locations in Discover Deal .)

American Express's

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Wednesday, however, American Express shares lost 2.41 percent, worst in the group. Analysts were divided over the reason for Wednesday’s loss, with Jamie Friedman of Susquehanna Financial Group attributing the drop to weak August volumes from merchant acquirer First Dataand David Darst of Guggenheim Securities arguing investors dumped shares of Amex (as well as Discover, which also fell more than 2 percent) to buy into a discounted secondary share offering from Capital One.

Neither Darst, who cut Amex to “neutral” July 19, nor Friedman, who has a “buy” on the name, are especially optimistic about spending trends shown by Amex customers. Friedman’s “buy” rating is based mostly on a belief that Amex will show progress on cost-cutting initiatives.

Credit card sector analysts aren’t economists, however, and there’s plenty of evidence the economy is slowly getting into gear. If it isn’t, Amex knows how to play defense. If it is, the cautious tone of analysts like Friedman and Darst suggests the upside may be juicier than one would ordinarily expect from an industry leader like Amex.

—By TheStreet.com’s Dan Freed

Additional News: Amex Best Credit Card for Customer Satisfaction: Survey

Additional Views: MasterCard or Visa? One Analyst Weighs In

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