2:10 P.M.: Bezos: Now Kindle serials: buy once, receive all future episodes, automatic and seamless, authors join discussions; Neal Pollack, Dani Amore, and others among first eight.
2:09 P.M.: Bezos: Kindle singles are working. There have been 3.5 million sold, 35 have reached top 50.
2:07 P.M.: Bezos: Showing testimonials from direct publishers.
2:06 P.M.: Bezos: Kindle Direct Publishing allows authors publish on their own; 27 of top 100 paid Kindle books are direct publishing.
2:03 P.M.: Bezos shows rejection letters to Stephen King, Dr. Seuss; author of The Help talking about rejection.
2:01 P.M.: The entry-level Kindle now $69.
2:00 P.M.: Priced at $179, free 3G.
1:58 P.M.: Bezos showing x-ray feature that gives information on book characters and bios for authors.
1:56 P.M.: Bezos is demonstrating font switching, size adjustments. (Note: last time Bezos did ereaders first, Fire later. Expect that here, too)
1:53 P.M.: Bezos: "Gets 8 weeks of battery life even if you leave the light on all the time." Specs: 9.1 mm, 7.5 ounces
1:53 P.M.: Patented light guide: like a fiber optic cable flattened out, making lighting even across display, directed down onto display, opposite of LCD.
1:52 P.M.: Bezos: "25 percent more contrast 212 pixels per inch."
1:51 P.M.: Front-lit display in new Kindle, you can change fonts, screen is clearer. It's the Kindle Paperwhite.
1:49 P.M.: Showing a video for a new kindle. Video features customers talking about how much they read...