Live Blog: Amazon Unveils Kindle And Bigger Version of the Fire

Source: amazon

1:48 P.M.: Bezos: "Hardware is a critical part of the service."

1:47 P.M.: Bezos: "Customers are smart. Last year there were more than two dozen android tablets launched into the marketplace. People didn't buy them .... People don't want gadgets. They want services .... Kindle Fire is a service."

1:44 P.M.: Bezos: "We love to invent. We love to pioneer. We even like going down alleys that turn out to be blind alleys. Every once in a while one of those blind alleys opens up into a broad avenue, and that's really fun."

1:43 P.M.: Jeff Bezos takes the stage.

1:42 P.M.: Event beginning with commercial from last night. (Watch commerical here)

1:34 P.M.: Lights have dimmed at the Amazon presser.

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