Take a look at some of Thursday's midday movers:
Green Mountain Coffee Roasters moved higher after the company announced it will add vitamins to its coffees and teas.
Amazon.com hit an all-time high ahead of its expected release of a new version of its Kindle Fire tablet this afternoon.
Sears gained after the company's Chairman Eddie Lampert disclosed he bought 2.4 million shares at $52.75.
Financials were moving higher including, Goldman Sachs, Bank of America, JPMorgan, Citigroup, and Morgan Stanley on optimism regarding Europe.
Goldman Sachs recommending revenue-producing stocks in this environment. Its picks include Salesforce.com, Apple, Cabot Oil and United Technologies.
Walgreen lost ground after the pharmacy said August sales fell and missed fourth-quarter revenue expectations.
Owens Illinois moved higher after some positive comments from its CFO at the Bank of America/Merrill Lynch conference.
Delta jumped after the airline company forecasted a solid third-quarter profit. United Continental,Southwest, and US Airways also gained.
MagicJack rose but came off its highs after the Internet-phone company raised its forecast on strong demand.
Powershares hit its highest level since Dec. 2000 as tech stocks rallied.
OCZ Technology fell after the data-storage firm cut its fiscal second-quarter revenue forecast. Rivals SanDisk and Micron Technology rose on the news.
Celgene jumped after the biopharmaceutical company’s treatment for psoriatic arthritis met its goals in a long-term Phase 3 study.
—By CNBC's Rich Fisherman.
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