Pay-Pal co-founder Elon Musk rockets to 9th place from 31st last year, thanks to a banner year at Tesla Motors , which has seen its stock rise 56 percent since the 2010 IPO, while his second company, Space-X, successfully sent the first private spacecraft to the International Space Station last May.
Widely regarded as a modern-day Henry Ford, Terry Gou (No. 15) runs Foxconn, the world’s largest gadget-maker, employing nearly a million people in dozens of factories across China. Little-known fact, he started Foxconn with a $7,500 loan and ten workers back in 1974.
Since taking over the reins at Allen & Co. Herb Allen III (No. 18) has maintained a pretty low profile in the press, but is a powerful behind-the-scenes player in countless tech deals including LinkedIn, Pandora, Zillow, Groupon and Facebook . And keep an eye on Allen’s up-and-coming conference next spring in Arizona, which attracts a younger, hipper and smaller crowd than Allen & Co.’s Sun Valley confab.
Paul Graham (No. 27) has quietly become one of the most influential power-brokers on Sandhill Road, mentoring and seeding hundreds of startups through Y Combinator, oftentimes selling them to the likes of Google and Facebook. The reclusive investor is a true Renaissance man, earning a Ph.D. in computer science from Harvard, and studying art history at Florence’s Accademia di Belle Arti and RISD.
New York’s burgeoning Silicon Alley is represented by venture capitalist Fred Wilson (No. 23), managing partner, Union Square Ventures & Flatiron Partners. Some of his winning investments include Twitter, Tumblr, FourSquare, Zynga, Etsy and Meetup. Fun fact: He sold his Manhattan town house for $33 million, yet favors a beat-up bicycle for commuting around the city.
The tech start-up scene is heavily represented. FourSquare founder Dennis Crowley is at 49, followed by Groupon’s Andrew Mason. Tumblr founder David Karp, Twitter and Square founder Jack Dorsey, Pinterest’s Ben Silbermann, and Gilt Groupe’s Kevin Ryan all make the list. Walt Mossberg and Kara Swisher, tech reporters from All Things D, also rank.
Of course, creative types in the entertainment industry have still carved out a place on the New Establishment list. “Avengers” writer-director Joss Whedon (No. 12) and "Fifty Shades of Grey" author E.L. James (No. 24) made the cut. Grammy-winning singer Adele (No. 11) beats out Lady Gaga (No. 16).
For the second year in a row, Vanity Fair has banished Wall Street from the New Establishment. GoldmanSachs CEO Blankfein, who was ranked in the top place in 2009, is nowhere to be seen. Larry Fink of Blackrock, ranked 15 in 2010, is gone. JPMorgan Chase CEO Jamie Dimon, number 30 in 2010, has been thrown out of the New Establishment. Berkshire Hathaway chief Warren Buffett is outranked by Ashton Kutcher.
The October issue of Vanity Fair will be available on newsstands in New York and L.A. on September 6, and nationally and on the iPad, Nook, and Kindle later in September.
THE VANITY FAIR NEW ESTABLISHMENT 2012
Tim Cook and Jonathan Ive, Apple
Larry Page and Sergey Brin, Google
Jeff Bezos, Amazon
Mark Zuckerberg, Facebook
Jack Dorsey, Twitter, Square
Marc Andreessen and Ben Horowitz, Andreessen Horowitz
Marissa Mayer, Yahoo
Ben Silbermann, Pinterest
Elon Musk, SpaceX, Tesla Motors, SolarCity
Reid Hoffman and Jeff Weiner, LinkedIn
Adele, singer, songwriter
Joss Whedon, writer, director
Dick Costolo, Twitter
John Lasseter, Pixar, Walt Disney Animation Studios
Terry Gou, Foxconn
Lady Gaga, singer
Preet Bharara, attorney
Herb Allen III, Allen & Co.
Yuri Milner, DST Global
Natalie Massenet, Net-a-Porter Group
Seth MacFarlane, writer, director, producer
Fred Wilson, Union Square Ventures
E. L. James, author
Ashton Kutcher, actor, investor
Mary-Kate and Ashley Olsen, the Row
Paul Graham, Y Combinator
Christopher Nolan, director
Jeremy Stoppelman, Yelp
Salar Kamangar and Robert Kyncl, YouTube
Will Ferrell, Chris Henchy, and Adam McKay, Funny or Die
Dan Doctoroff, Bloomberg LP
Louis CK, comedian
Walt Mossberg and Kara Swisher, All Things D
Judd Apatow, film producer, writer, and director
Tyler Perry, director, writer, actor, and producer
Peter Thiel, Founders Fund
Ryan Seacrest, host, producer
Susan Wojcicki, Google
Reed Hastings and Ted Sarandos, Netflix
Sheryl Sandberg, Facebook
Kevin Ryan, Gilt Groupe, Business Insider
Lena Dunham, writer, director
David Karp, Tumblr
Mark Pincus, Zynga
Ali Pincus and Susan Feldman, One Kings Lane
Sal Khan, Khan Academy
Daniel Ek, Spotify
Dennis Crowley, Foursquare
Andrew Mason, Groupon
- by Kerima Greene, senior talent producer, CNBC’s Power Lunch and John Carney, senior editor, CNBC/NetNet