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Toys 'R' Us Is Launching a Tablet Just For Kids

AP
Monday, 10 Sep 2012 | 12:49 PM ET
Tabeo
Source: toysrus.com
Tabeo

Toys R Us plans to launch its own tablet computer aimed at children called Tabeo on Oct. 21, a low-priced entry into the increasingly crowded tablet business.

The news comes ahead of the holiday season, which can account for up to 40 percent of retailers' annual sales. Toys R Us has focused on exclusive toys rather than discounts as it faces tough competition from online retailers like Amazon.com and discounters like Wal-Mart Stores .

The 7-inch touchscreen tablet comes with 50 preinstalled apps selected for children, including games such as Angry Birds and Fruit Ninja, and a book app called istorybooks. It will retail for $149.99 and runs on Google's Android operating system.

Toys R Us sells other electronics including Apple's iPad, but this is its first store-brand tablet. The Tabeo's main competitors include LeapFrog Enterprises' LeapPad and VTech's InnoTab.

In the privately held retailer's most recent quarter ended July 28, its net loss widened slightly from a year ago, hurt by weakness in Europe and a decline in video game sales.

The introduction hurt shares of LeapFrog, which fell 90 cents, or 9.8 percent, to $8.25 in morning trading Monday The stock had fallen 48 percent since the beginning of the year.

email: tech@cnbc.com

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