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Pros: Zuckerberg Can’t Hide In His Hoodie Anymore

Tuesday, 11 Sep 2012 | 1:33 PM ET

Facebook CEO Mark Zuckerberg can’t hide in his hoodie anymore.

Pros: Zuckerberg Can't Hide In His Hoodie Anymore
Slated to make his first appearance since the Facebook IPO, pros argue CEO Mark Zuckerberg's image matters as much as his message.

It seemed that was the consensus among the panelists on CNBC's "Fast Money Halftime Report" Tuesday. Slated to make his first appearance since the Facebook IPO, several of the show's panelists argued Zuckerberg’s image matters as much as his message.

Zuckerberg is known to often wear a hooded sweatshirt, or hoodie, around the Facebook offices, at company events and even during televised interviews. Following the company's botched IPO last spring and the lackluster action of its stock thereafter, some think he should adopt a more professional look.

(RELATED: What a Facebook Investor Wants to Hear from Zuckerberg)

"He’s got to acknowledge certain realities. Things are not working. Hiding in the hoodie is not going to work," said Jeffrey A. Sonnenfeld, senior associate dean at the Yale School of Management. "He’s got to come out there and admit they’ve got short-term issues. The average revenue per user is nothing very impressive and there’s not an easy fix to that."

Jon Najarian, an options trader and co-founder of optionMONSTER.com, agreed. Najarian predicted that if Zuckerberg appears on stage in his hoodie, Facebook's stock could drop sharply.

Zuckerberg is expected to appear at the TechCrunch conference Tuesday evening. CNBC's "Fast Money" will broadcast his remarks and provide insight insights. Tune into "Fast Money" at 5 PM ET

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