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Live Blog: Apple Unveils iPhone 5 With Bigger Screen, New Connector

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Published: Wednesday, 12 Sep 2012 | 2:58 PM ET
Jon Fortt By:

CNBC Technology Correspondent

David Paul Morris | Bloomberg | Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 12, 2012. Apple Inc. unveiled the iPhone 5 in an overhaul aimed at widening its lead over Samsung Electronics Co. and Google Inc. in the $219.1 billion smartphone market.

Editor's Note: Appletook the stage today to show off its latest version of the iPhone, named the iPhone 5.

Along with a new iPhone, the tech giant is also launched an updated line of iPod products.

2:58 P.M.: Tim Cook says thank you for coming.

2:42 P.M.: Cook makes the argument that no one brings together software, hardware and software like Apple does, gives a shout out to employees.

2:40 P.M.: Tim Cook is back on stage wrapping it up, going through all the announcements.

2:39 P.M.: iPods: Shuffle $49, Nano $149, old iPod Touch $199 and $249, new iPod Touch $299 (new high-end price for iPod Touch)

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Apple ear phone

2:37 P.M.: EarPods available starting today; EarPods come with the iPhone 5, iPod touch, iPod nano.

2:35 P.M.: Now, the obligatory EarPod video starring Jony Ive and some other people.

2:34 P.M.: Now an update on speakers — well, headphones. Apple spent three years designing "EarPods," the new earbuds.

2:33 P.M.: Touch also comes in five colors, each with its own wrist strap; iPod shuffle will match nano colors.

2:32 P.M.: iPod Touch gets iMovie, too. And AirPlay mirroring. And Siri. (This has brought the Touch into the computer category.)

2:30 P.M.: iPod Touch gets iPhoto for the first time for editing. (Apple is turning this into a camera. That's big.)

2:29 P.M.: iPod Touch takes 5MP photos, has many of the software features that the iPhone 5 has. f/2.4 aperture. Panorama feature on Touch too.

2:27 P.M.: This "Clumsy Ninja" is the new Tamagochi. The new iPod Touch has 40 hours of battery life.

2:26 P.M.: Showing "Clumsy Ninja," a new game. The character reacts in real time to your interactions. Move him around, tickle him, etc.

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Apple iPod

2:23 P.M.: iPod Touch gets the A5 chip, with dual-core processing. (This is an interesting, big deal for the lower end of the market.)

2:22 P.M.: iPod touch: looks like it has the same 4" retina display as iPhone 5, 6.1 mm thin, 88 grams, anodized aluminum.

2:20 P.M.: Up to 30 hours of music playback.

2:18 P.M.: Multitouch display, seven colors, FM tuner with live pause, photo viewer, video back on the nano. Fitness and pedometer apps are built in and it integrates with Nike+ out of the box, Joswiak said.

2:17 P.M.: Nano: New large display, easy rocker controls, thin and light, will have Lightning connector; bigger than the old one, 5.4 mm thin, 38 percent thinner than the old nano.

2:16 P.M.: Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, is up with iPod update.

2:14 P.M.: You can see tour info for artists, concerts from within iTunes.

2:13 P.M.: iCloud built into iTunes, lets you start watching a movie on iPad, resume on Mac at same point (reminiscent of Amazon last week).

2:12 P.M.: New mini player (for when iTunes is in the background) gives more information when you mouse over; you can now search songs from within mini player.

2:10 P.M.: New "Up Next" iTunes feature lets you quickly rearrange playlist songs by double clicking.

2:09 P.M.: Artists can now share photos from within your iTunes library. (Interesting that they're not calling this iTunes 11.)

2:07 P.M.: New version of iTunes: We're getting a demo. Edge-to-edge design is cleaner.

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Apple iPhone 5

2:06 P.M.: 66 percent of iTunes downloads now come directly from iOS devices.

2:04 P.M.: iTunes: Eddy Cue is up to talk iTunes.

2:02 P.M.: Pre-order on 9/14, ship on 9/21, more countries 9/28 .... Schiller says fastest phone rollout ever. iOS 6 widely available on 9/16.

2:01 P.M.: The level of obsessiveness Apple has shown in manufacturing is staggering.

iPhone 4 goes to free, 4S to $99, iPhone 5 pricing same as iPhone 4S, which was $199 for 16 GB, $299 for a 32 GB and $399 for a 64GB.

 Print
Apple is taking the stage today to show off what is widely expected to be the latest version of the iPhone.
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Contact Technology

  • Editor of CNBC.com's Tech Section, always plugged in and yet also wireless.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.

  • Fortt is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau and contributes to "Tech Check" on CNBC.com.