In a world where self-esteem can be more volatile than the markets, we want to know which ego in the financial and political world, each week, took the biggest ride, good or bad.
This week's candidates — Republican presidential nominee Mitt Romney, iPhone 5 consumers and Starbucks CEO Howard Schultz.
Leaked video of Romney at a closed-door fundraiser showed Romney stating that the president could count on the support of 47 percent of Americans who are dependent on government, do not pay taxes and believe they are victims. (Read More: Romney: I Care About the Poor and Middle Class.)
Almost 3 million views later, the clip might hurt Romney’s campaign efforts to reach certain demographic groups, as well as his ego. As CNBC Facebook Fan Jeffrey Marr said, “Mitt stepped into a big bear trap.”
Apple users may be complaining about the inaccuracies of Apple Maps, but that did not prevent them from waiting in line for days all across the world to receive the latest smartphone. Walking out of an Apple store with the iPhone 5 in-hand? Egos for iPhone 5 buyers must be high. (Read More: Apple Fans Shrug Off Maps Fiasco, Lap Up iPhone 5.)
Drawing comparison to Steve Jobs, Starbucks CEO Howard Schultz’s ego may be enjoying the ride of its life after his company released its new Verismo coffee and espresso makers that could pose a threat to brewers from Green Mountain Coffee Roasters. (Read More: Starbucks CEO Draws Comparison to Steve Jobs.)
“Schultz is always thinking ahead and finding new ways to connect with customers,” CNBC Facebook Fan Michael Bunner commented.
The winner of CNBC's "Ego Trip of the Week" — Mitt Romney. The Republican nominee took home more than 60 percent of the votes on CNBC’s Facebook pageafter his ego took a YouTube bruising.
In second place behind Romney were iPhone 5 consumers who received 33 percent of the vote. Starbucks CEO Howard Schultz came in last place, receiving just 7 percent of all votes. Until next week, enjoy the ride.
—By CNBC's Eli Langer