In a world where self-esteem can be more volatile than the markets, we want to know which ego in the financial and political world, each week, took the biggest ride, good or bad.
This week's candidates — Republican presidential nominee Mitt Romney, iPhone 5 consumers and Starbucks CEO Howard Schultz.
Leaked video of Romneyat a closed-door fundraiser showed Romney stating that the president could count on the support of 47 percent of Americans who are dependent on government, do not pay taxes and believe they are victims. (Read More: Romney: I Care About the Poor and Middle Class.)
Almost 3 million views later, the clip might hurt Romney’s campaign efforts to reach certain demographic groups, as well as his ego. As CNBC Facebook Fan Jeffrey Marr said, “Mitt stepped into a big bear trap.”