Apple's iPhones and other gadgets aren't just popular among consumers, thieves also have acquired a taste for the sleek mobile devices.
Theft of Apple products were up 40 percent compared to a year ago in New York City, accounting for most of the overall increase in burglaries, grand larcenies and thefts in the city, according to a new report by the New York Police Department.
According to the NYPD, 11,447 Apple products—including iPhones, iPods, iPads and other Apple devices—were reported stolen in NYC this year. That's 3,280 more reported stolen Apple devices than last year.
Apple's iPhone 5 hit shelves last Friday and during its first weekend available in stores over five million iPhone 5 models were sold.
NYPD officers were located at Apple Stores and wireless carrier retail stores around the city for security purposes and to encourage consumers to register their iPhones with the city.