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Jack Bauer Goes Emeril on Cupcakes: Bam!

Wednesday, 26 Sep 2012 | 5:10 PM ET

I don't know about you, but I haven't felt safe since Jack Bauer walked into the sunset on Fox's "24".

Kiefer Sutherland as Jack Bauer in "24"
Source: fox.com
Kiefer Sutherland as Jack Bauer in "24"

Sure, the show's creators have brought us another excellent program — maybe even better — with Showtime's "Homeland", but Claire Danes, er, Carrie Mathison, is crazy. I'm not so convinced she's going to be able to save us from total destruction the way Jack always did in 24. SHORT. HOURS.

So what has Bauer been doing in retirement?

Baking.

In a Super Bowl-worthy commercial, Acer laptops has hired Kiefer Sutherland to go all CTU in a quest to make the best cupcakes.

The ad is filled with "car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting," writes AdWeek's David Gianastasio, who says the commercial was created by London-based Mother Advertising.

The commercial is supposed to be selling Acer's new Aspire 35 Ultrabook as a useful tool helping Sutherland pursue his secret dream.

"We all have our hidden passions," says the description on YouTube. "For Mr. Kiefer Sutherland this is something moist and fluffy."

Maybe. Seems to me the only thing moist and fluffy will be the face of the guy driving the cupcake truck after Jack Bauer is done pummeling him for recipe information.

This is soooo much better than hearing Sutherland tell us that Bank of America is the "Bank of opportunity"...zzzzzzzzzzzzzzzz....

No, much better to see the actor channel his inner Emeril and go "Bam!" on everything in sight. I don’t know if it makes me want to buy a new laptop, but it does make me feel safer. And a little hungry for cupcakes.

—By CNBC's Jane Wells
@janewells

Questions? Comments? Funny Stories? Email funnybusiness@cnbc.com

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  • Based in Los Angeles, Jane Wells is a CNBC business news reporter and also writes the Funny Business blog for CNBC.com.

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