Suggested Price: $29.99
This is expected to be a big year for super hero costumes. Halloween retailers expect both boys and girls to hop on board the trend.
According to the National Retail Federation’s survey, Batman will be the second-most popular costume (behind princesses), followed by Spiderman in third. But Halloween costume retailers said the release of Marvel’s Avengers has given new life to sales of super heroes that had tended to be less popular in years past.
They expect sales of Hulk costumes to rise significantly. Iron Man and Captain America also have new fans.
Costume manufacturers continue to broaden the array of choices of style. The super hero costumes pictured here are from Jakks Pacific’s Disguise unit and have soft muscles and soft accessories, which are popular with little kids.
According to Cheryl Kerzner, vice president of design and marketing at Disguise, young kids tend to wear their Halloween costumes long after the holiday has come and gone. These costumes don’t have hard pieces that could pose a problem if a child wanted to wear the costume to bed at night.