GO
Loading...

New BlackBerry 10 a ‘Mind-Changing’ Experience: RIM CEO

Javier E. David|Special to CNBC.com
Friday, 28 Sep 2012 | 9:39 AM ET

The CEO of embattled BlackBerry maker Research In Motion offered fulsome praise for the company’s highly awaited new device, saying the latest version would offer a “mind changing” experience for users.

Blackberry Torch 9800
Source: blackberry.com
Blackberry Torch 9800

Once the most dominant name in smartphone technology, RIM is locked in a battle for its very survival as technology problems, a sliding stock price and declining market share have all taken their toll.

Meanwhile, the company is engaged in a proverbial steel cage match against more nimble competitors such as Apple’s iPhone and Samsung Electronics’ Galaxy, which have leapfrogged over the BlackBerry as the device of choice among discerning consumers.

Underscoring how the company’s fortunes hinge on the impending arrival of its BlackBerry 10, Thorsten Heins told CNBC’s “Squawk Box” that the newest iteration of its smartphone would deliver “a whole, unique user experience.”

The company is banking on the phone as a game-changer that can convince deeply skeptical analysts and investors that RIM can get back on track without being sold or restructured. (Read more: Can BlackBerry Maker RIM Turn a Corner?)

BlackBerry 10 Game Changer For Ailing RIM?
Thorsten Heins, Research in Motion CEO, discusses the launch of its newest device and how it will become a game changer in the smartphone wars.

“There are many more steps to come before we launch BlackBerry 10,” Heins said. “Then I think the market will be very excited by what BlackBerry 10 has to show, and what it will deliver to its customers.”

Heins offered some hints about some of the new BlackBerry's functions, which he hoped would win back wayward customers. Still, he was cagey about the device's due date, saying it would likely sometime in the first quarter of next year.

Saying the new BlackBerry would have a “fantastic keyboard experience,” Heins explained that the device would offer buyers both a keyboard and touch screen versions, in a nod to what he described as RIM’s still important segment of users that remain wedded to the qwerty keyboard that other smartphone competitors avoid.

Still, “we also need and want to gain market share in the full touch segment,” Heins said. “I’m truly convinced this will be a mind-changing user experience.”

On Thursday, RIM reported a smaller quarterly loss than Wall Street had expected, and boosted its cash balances. (Read more: Research In Motion Results Top Forecasts, Shares Soar.)



email: tech@cnbc.com

  Price   Change %Change
BB
---
AAPL
---

Featured

Contact Technology

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.