Where Facebook Is Looking to Grow: COO Sheryl Sandberg

Sandberg on Privacy

With privacy concerns escalating as Facebook gathers more information about its users for advertising purposes, Sandberg said, “Privacy and trust is a cornerstone of our business.”

She tried to dispel some negative impressions: “I think people do believe that we have an incentive to violate users trust to build our ad business. That’s exactly wrong. We have every incentive to protect our users trust, so that we can build an advertising business that’s very protective of the information they share. That’s the whole business.”

Sandberg on the Economy

Sandberg dismissed rumors that she might return to Washington D.C. to become Treasury Secretary. But she did weigh in on the economy, saying “It’s possible that the economy could go either way. I think we’re in a tremendous period of uncertainty.” But if the economy goes south, she said Facebook could benefit from a flight to quality. She said the "fiscal cliff," when the Bush-era tax cuts expire and automatic spending cuts kick in, is “obviously a concern that’s shared broadly in the economy. And everyone in business worries about how it’s going to impact them.”

—By CNBC's Julia Boorstin
@JBoorstin

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