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Bulls Log on to Yelp

Scott Eells | Bloomberg | Getty Images

Traders are looking for a rally from Yelp as the consumer-review network hovers near the top of its recent range.

OptionMonster’s tracking systems detected the purchase of more than 2,500 October 26 calls for $1.95 to $2 on Friday. Volume was more than triple the open interest in the strike at the start of the day, indicating that this is new positioning.

Owning calls locks in the price where the investor can buy stock. They can generate some nice leverage in event of a rally, but will lose money if the stock fails to move or declines.

Yelp’s shares rose 3.09 percent to $27.05 on Friday and are up 21 percent in the last month. Short interest represents one-quarter of the float in the social-media and e-commerce stock, despite repeatedly strong financial reports. That could help draw buyers and squeeze the stock higher.

Calls outnumbered puts by about 4,700 to 1,380 in the session, a reflection of the bullish sentiment.

—By CNBC Contributor David Russell

Additional News: Facebook Moves Into E-Commerce, Tests Facebook Gifts

Additional Views: Bulls Look for Herbalife to Bounce: Russell

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David Russell is a reporter and writer for OptionMonster. Russell has no positions in YELP.

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