With a new start-up planning to give away wireless data for free, wireless carriers may be in for a big wake-up call.
In its attempt to take on wireless giants like AT&T and Verizon , FreedomPop, a wireless internet provider, will provide 500MB of free data a month on a 4G wireless network via a portable modem that it gives users for a refundable deposit.
"Margins are sky high in the U.S., especially versus European companies in wireless data, and we are coming in and trying to disrupt that market," said Stephen Stokols, CEO of FreedomPop. "Consumers are getting pillaged. It's a $100 billion industry next year, and we're looking to really take a big chunk of it."