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Supermodel Turns to Kickstarter for Sex Tape Spoof

Bar Refaeli
CNBC.com
Bar Refaeli

Bar Refaeli has an entrepreneurial dream—and she needs your help.

Even after gracing fashion magazines, Sports Illustrated and dating actor Leonardo DiCaprio, the model's got business goals.

In a new video for comedy video website Funny or Die, she talks about her (fake) sex tape Kickstarter campaign. Yes, it's a spoof.

Kickstarter is a popular crowdfunding website that allows upstarts to make video pleas for cash from strangers to start ventures. The site's usual fare includes serious pitches about serious topics from filmmakers, artists and other do-gooders.

Then came Bar.

"Perhaps I need to explain this project further. I’ve always been fascinated by the human body," the model and actress recently wrote on her Kickstarter page.

She's already handicapped her project's success like an old business pro. "The biggest risk I can see is lack of interest," she writes. Watch Refaeli's video pitch here.

Email us at SmallBiz@cnbc.com and follow us on Twitter @SmallBizCNBC.

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