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'Geeks Are Like Rock Stars Now': Randi Zuckerberg

Randi Zuckerberg
Monika Flueckiger | Wikipedia
Randi Zuckerberg

Technology and pop culture go hand in hand these days, so it's high time to feature Silicon Valley in a reality TV show, said Randi Zuckerberg, founder and CEO of Zuckerberg Media, on CNBC's Squawk on the Street Monday.

"I think tech is such a part of the pop culture zeitgeist right now, " Zuckerberg said. "Geeks are like rock stars now ... There's such a fascination with entrepreneurship, I think especially given the economic climate of our country. So what better time to shine a light on Silicon Valley?"

The upcoming tech reality TV show, titled "Start-Ups: Silicon Valley, " will air Nov. 5 on the Bravo network. It will give viewers a glimpse of just how competitive the start-up scene is, said Zuckerberg, who is the executive producer of the program.

While there has been some speculation among those in Silicon Valley about how the start-up scene will be depicted on the show, Zuckerberg said it won't be as "provocative" as the previews make it out to be.

"I think people will be pleasantly surprised with the balance of fun and technology that they see, " she said.

There will be six entrepreneurs featured on the program, each in different stages of starting their companies, she said.

One company on the show, however, has already been acquired by Facebook, and collectively, the featured start-ups have raised over half a million dollars, she said.

Zuckerberg, who is the sister of Facebook CEO Mark Zuckerberg and the former head of consumer marketing with the social network giant, said that while the program will air on television, there will be a strong online component as well.

"You'll see a lot of our projects will play out really heavily on Facebook. I think it's an extremely amazing platform to be producing content and showcasing it to a lot of people, " she said.

But while Zuckerberg plans to incorporate the social network's platform into promotion for the show, Mark will not be making any guest appearances.

"No cameos in this season, but who knows, " she said.

Bravo is a network owned by NBC Universal, the parent company of CNBC.

email: tech@cnbc.com

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