For entrepreneur Bill Staniford, the obsession many people have with supermodels was an initial turnoff.
A fan of the NFL's New York Giants, Staniford was searching for sports content on the Internet last year. Even though his team and the New England Patriots reached the Super Bowl, the word "Giants" often yielded non-sports results: Namely supermodel Gisele Bundchen, wife of Patriots' quarterback Tom Brady.
"Why do so many people care about these models?!" Staniford said. "It angered me at the time."
But in a case of "if you can't beat 'em, you might as well join 'em," Staniford turned that anger into a new business. In August he launched Model Launcher, a website that features amateur photos of aspiring models. The public votes on their favorites, and a handful of winners have moved on to book professional modeling gigs.