Target Gets Jump on Holidays with Price-Matching

Target jumped ahead of both tradition and its competitors Tuesday to air its first holiday ad weeks before most shoppers have even bought Halloween candy.

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Target also pledged to match prices offered by select online rivals this holiday season, including Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com, CEO Gregg Steinhafel told reporters. The price-match program will go from Nov. 1 through Dec. 16.

The retailer says it will extend the price-match policy for items from brick-and-mortar competitors. It will also include prices offered by Target.com for the first time.

If a shopper buys a product at Target stores between Nov. 1 and Dec. 24 and then finds it for less at Target.com, or in a local rival's printed ad, Target will match the price.