Target jumped ahead of both tradition and its competitors Tuesday to air its first holiday ad weeks before most shoppers have even bought Halloween candy.
Target also pledged to match prices offered by select online rivals this holiday season, including Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com, CEO Gregg Steinhafel told reporters. The price-match program will go from Nov. 1 through Dec. 16.
The retailer says it will extend the price-match policy for items from brick-and-mortar competitors. It will also include prices offered by Target.com for the first time.
If a shopper buys a product at Target stores between Nov. 1 and Dec. 24 and then finds it for less at Target.com, or in a local rival's printed ad, Target will match the price.