Yahoo hares rose after hours on better-than-expected results—earnings of 35 cents per share on revenue of $1.09 billion. But far more interesting than those numbers were Marissa Mayer's comments in her first earnings call since taking the helm of the company three months ago. She came out of the gate strong, saying "this job is tailor made for me. The core components of Yahoo's business—search, mail, ads, mobile, news and the homepage—are also the core I built my career upon." Mayer said her goal is to "help redefine one of the Internet's most beloved companies," and went into some detail about how she plans to do that.
Mayer said her number one priority is mobile, a growth area that Yahoo
has failed to capitalize on. "We haven't effectively optimized our websites, we've underinvested in mobile front end development, and we splintered our brands. We have more than 76 apps across Android and IOS. All of this needs to change. Our top priority is a coherent mobile strategy."
What about the fact that Yahoo doesn't have a mobile operating system like rivals Google, Amazon and Apple ? Yahoo says that's actually an advantage—it can deliver content and ads to customers across all platforms. And Mayer noted that Yahoo has content the others don't