Mayer Stresses Mobile & Focus in First Earnings Call
Yahoo hares rose after hours on better-than-expected results—earnings of 35 cents per share on revenue of $1.09 billion. But far more interesting than those numbers were Marissa Mayer's comments in her first earnings call since taking the helm of the company three months ago. She came out of the gate strong, saying "this job is tailor made for me. The core components of Yahoo's business—search, mail, ads, mobile, news and the homepage—are also the core I built my career upon." Mayer said her goal is to "help redefine one of the Internet's most beloved companies," and went into some detail about how she plans to do that.
Mayer said her number one priority is mobile, a growth area that Yahoo
has failed to capitalize on. "We haven't effectively optimized our websites, we've underinvested in mobile front end development, and we splintered our brands. We have more than 76 apps across Android and IOS. All of this needs to change. Our top priority is a coherent mobile strategy."
(Read More: Yahoo CEO's Comeback Plan Is All About Tech, Not Media.)
What about the fact that Yahoo doesn't have a mobile operating system like rivals Google, Amazon and Apple ? Yahoo says that's actually an advantage—it can deliver content and ads to customers across all platforms. And Mayer noted that Yahoo has content the others don't
Despite reports that Mayer is interested in purchasing Open Table or an Ad Tech company like Millenium Media, she says she has no specific acquisitions in mind. And she said she's more interested in smaller acquisitions around the $100 million range.
(Read More: Here's Why Yahoo's Mayer Will Win in Mobile: Pro.)
The company didn't provide guidance—noting that it was CFO Ken Goldman's first day. And Goldman said little about the stock buyback, other than the fact that they are buying. Yahoo left out certain user numbers it usually provides, Mayer saying the company will focus more on internal metrics, and no longer on third-party data. Those numbers haven't looked so good—we'll see how fast Mayer can turn them around.
-By CNBC's Julia Boorstin
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