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Eyewear Maker Warby Parker on Growth, Innovation

Brian Ach | Getty Images

Upstart eyewear company Warby Parker is focused on growth, quick product delivery and learning lessons from peers in the broad retail space, Co-Founder and Co-CEO Neil Blumenthal said Wednesday.

"We're an early-stage company, 2 1/2 years in," Blumenthal said on CNBC's "Squawk on the Street."

"We're just looking at the next step now. ... We're more focused on how can we get glasses to people as quickkly as possible," Blumenthal said.

Blumenthal was attenidng Goldman Sachs Builders & Innovators Summit. (Read more: 'There Will be Compromise' on the 'Fiscal Cliff': Blankfein)

Goldman has "been a great convener in bringing along other founders and CEOs that are in our similar space," Blumenthal said.

"Some of them (startups) have small operations. But everybody here has very big dreams and want to have big operations," said Lloyd Blankfein, Goldman Sachs chief executive and chairman.

Warby Parker's Beginnings

Warby Parker was founded in February 2010 by four friends at The Wharton School in Philadelphia. Their strategy is focused on boutique-quality eyewear with all glasses retailing for $95 through their website and showrooms. Competitors can charge hundreds for a pair of glasses.

And for every pair of glasses Warby Parker sells, it distributes another pair to a person in need through a collaboration with non-profit VisionSpring. (Read more: Warby Parker's Vision for Growth)

Warby Parker and Costco are among the few competitors in a sector dominated by Italian giant Luxottica — a dominance that was featured in a recent "60 Minutes" report.

"The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options," according to Warby Parker's website.

The unique company name Warby Parker is based on two characters from author Jack Kerouac's journals — Zagg Parker and Warby Pepper. Based in New York City, the company employs about 100 people.

Email us at SmallBiz@cnbc.com and follow us on Twitter @SmallBizCNBC.

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