InterContinental Hotels Group Upgrades Mobile Apps
More business travelers are selecting mobile apps specifically designed to enhance their travel experience. (Read more: Study Reveals Road Warriors Packing More Mobile Apps Than Ever)
InterContinental Hotels Group mbraced mobile technology early, and was the first hotel group to offer apps on multiple mobile platforms including Apple's Phone and iPad, Amazon's indle Fire,Google's ndroid-powered tablets and phones andMicrosoft's indows phone. ll the apps are free to download and use.
IHG posts more than $20 million a month in revenue from mobile bookings, according to an October 19 release. nd the hotel group launched enhanced app features ast week hat road warriors will love. Read on to find out more.
New Mobile Features
The upgraded apps allow customers to pocket coupons and go beyond the basics such as checking rates, booking rooms and managing reservations.
"It's not just about booking rooms — we're building relationships with our guests and connecting with them throughout their stay," said Michael Menis, IHG's vice president of interactive marketing.
The hotel group's iPad-specific app includes discounts at hotel property restaurants and room upgrade opportunities. The app also allows business travelers to directly book discounted, company-negotiated room rates — instead of having to go through corporate travel departments, which is what most road warriors use. The app is also available on iPhones.
Additional app features include ocation-based alerts about specific property offers and notifications for advance check-in. Plus, those with a Priority Club Rewards membership — IHG's loyalty program — will be able to view and manage their account information.
Accessing customer service via Apple's new Passbook feature was introduced with the iPhone 5 and iOS 6. (Read more: Apple: Swipe Your iPhone 5 'Passbook')
App upgrades are also planned for Kindle, Android and Windows, IHG's Menis said. The hotel group will continue to "invest significantly" in mobile technology as revenue generated through that technology has doubled since 2011, he said.
IHG's hotel brands include InterContinental Hotels and Resorts, Hotel Indigo, Crowne Plaza Hotels and Resorts, Holiday Inn Hotels, Staybridge Suites, Candlewood Suites, EVEN Hotels and HUALUXE Hotels and Resorts. For more information about IHG and Priority Club Rewards, click here.